By Greg Hazley
Bumble Ward, who pulled the plug on her Hollywood PR agency in 2005 to write, has re-entered the realm as executive VP of publicity for Twentieth Century Fox’s domestic theatrical marketing unit.
Ward |
Ward joined the News Corp. unit on Aug. 30 overseeing domestic publicity campaigns for the studio, which slates “What’s Your Number?” with Anna Faris for late September and the latest installment of the “Alvin and the Chipmunks” series for the Christmas season.
At Fox, she reports to chief marketing officer Oren Aviv, who joined from Disney in January, and chief creative officer Tony Sella.
“Bumble has long been one of the industry’s most respected publicity professionals and over the past several years she has become a top social media marketing specialist,” Aviv and Sella said in a statement.
Variety reported that Carol Sewell stepped down from the Fox post in May.
Bumble Ward & Associates represented talent like Tim Burton, Sofia Coppola and Quentin Tarantino before closing down six years ago.
Ward, a native of England, has written a blog and pursued other writing and PR projects since then. Previous PR posts were at Clein + White Public Relations and Marketing, Dennis Davidson & Associates, Andrea Jaffe & Associates, and Clein + Feldman.
|