By Kevin McCauley
Coral Springs, Fla., is on the hunt for agency help to create a branding and communications strategy to pitch the city for prospective residents, businesses, sports and recreation.
A logo and slogan developed two years ago have been deemed unacceptable because, the city says, the concept lacked necessary input, data and research it now hopes to get from an outside agency.
The city, home to more than 120K and part of the Miami-Ft. Lauderdale region of the Sunshine State, is looking for letters of interest from agencies by Dec. 7 with a short-list of firms expected to be tapped to pitch in January. Experience with government entity clients and community branding is preferred.
Anticipated budget is $70K.
View the RFP (PDF).
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