By Kevin McCauley
Publicis Groupe's Kekst and Company and Joele Frank, Wilkinson Brimmer Katcher are handling media for Martin Marietta's nearly $5B hostile bid for its larger building materials rival, Vulcan Materials.
The proposal would create the world's leader in construction materials for roads, bridges and public works projects as the Obama White House presses the need to rebuild the nation's infrastructure.
Shareholders of Vulcan Materials, which is based in Birmingham, would own a 58 percent stake in the combined firm. CEO Don James would serve as chairman under Martin Marietta's chief Ward Nye.
Raleigh,-based Martin Marietta expects annual cost synergies of up to $250M following completion of the deal.
Vulcan, which relies on Sard Verbinnen & Co. for media counsel, is telling its shareholders to take no action until its board carefully reviews the takeover proposal.
Kekst has Mark Semer and Andrea Calise working the deal. They are joined by JFWBK's Andrew Siegel and Jamie Moser.
SV&C's Jamie Tully and Meghan Stafford rep Vulcan.
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