By Kevin McCauley
WPP and Ford today announced the set-up of a New York-based shop to serve the marketing needs of the carmaker’s Lincoln luxury brand.
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They recruited Cameron McNaughton, who had been running his own auto consulting firm, to head the yet-to-be-named shop that is expected to have 45 staffers.
McNaughton has advised Audi, BMW, Chevrolet, Hill Holliday, Publicis and Porsche. He will report to Satish Korde, CEO of Team Detroit, which represents WPP’s Ford Business.
Jon Pearce, executive creative at BBH, takes the chief creative officer position at the Lincoln shop. Earlier, he spent seven years at Team One, which is the creative force behind the Lexus brand.
Jim Farley, group VP-global marketing at Ford, said the company is “reinventing the Lincoln product and ownership experience and working to make it a unique, compelling proposition for today's luxury customer.”
The new “Lincoln-only creative agency team, in partnership with Team Detroit and WPP” is an important next step in our plan,” said Farley in a statement.
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