Allison+Partners has won AOR duties for ERA Real Estate, the franchise of brokers and sales associates.
ERA, which worked with Gibbs & Soell since 2009 before parting ways, tabbed A+P to boost brand awareness and foster a positive perception of ERA in the real estate industry and among home buyers and sellers.That includes media relations and executive visibility.
ERA, a unit of Realogy Corp. with Coldwell Banker and Century 21, counts about 30,000 brokers/salespeople and 2,500 independently owned offices in the U.S. and globally. It kicked off a PR review in early 2011.
A+P's New York office under partner Anne Colaiacovo heads the account. She added: "We're looking forward to engaging both consumers and franchisors with the ERA brand story."