By Kevin McCauley
Canna |
Elisia Canna, who was executive VP and deputy GM of Porter Novelli’s healthcare practice, is now at GCI Health. Assuming the director of consumer health slot, Canna reports to CEO Wendy Lund.
Lund says Canna’s role will be to make sure GCI considers the “patient’s point of view” in its outreach efforts.
Canna has handled campaigns for Nicorette, Great American Smokeout, Benadryl and AdvilPM. She also did PR for prescription brands dealing arthritis, dermatology and mental health.
GCI, which is a WPP property, has more than 80 staffers.
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