By Greg Hazley
Blockbuster, the video rental giant trying to revamp in bankruptcy, has hired Weber Shandwick to bolster its communications.
Jason Treu, a veteran tech PR pro recently with HP, told O’Dwyer’s that he is working as a consultant for WS in-house at Blockbuster. WS has a large Dallas presence, where Blockbuster is based.
The company saw the departure of senior PR exec Patricia Sullivan last month.
Blockbuster filed for Chapter 11 protection last year and is closing nearly one-third of its 3,000 U.S. stores as it tries to recover from competition by rivals like Netflix and Coinstar.
Blockbuster worked with Pierpoint Communications last year when its longtime communications director, Randy Hargrove, left the company.
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