By Greg Hazley
Automotive service chain Pep Boys has tapped JMPR Public Relations as its agency of record for PR, after reviewing several firms for the six-figure account.
There was no incumbent.
JMPR is based in Woodland Hills, Calif, and handles several clients in the automotive space, including Motor Trend Automotive Group, Bentley and Ducati.
The firm is charged with guiding media relations and PR for Philadelphia-based Pep Boys, which operates in more than 600 vehicle service and repair locations in the U.S.
VP of marketing Ron Stoupa said the firm will help PB reach automotive enthusiasts as well as general consumers.
PB, which is publicly traded on the New York Stock Exchange, was founded in 1921.
Revenue for 2009 topped $1.9 billion.
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