By Greg Hazley
The 70-year-old M.D. Anderson Cancer Center at the University of Texas in Houston is looking for PR agency help to expand its presence in social and mass media.
The Center has issued an RFP for pitches to support its patient care, education and prevention, and overall reputation and status among the nation’s cancer centers. Work includes PR backing of its “MD Anderson + You” campaign, a national cause marketing and philanthropic push kicking off this year.
The center is one of three in the country established as comprehensive cancer centers under the National Care Act of 1971. It has been ranked No. 1 for cancer care for the past nine years in U.S. News & World Report’s closely watched annual rankings of hospitals.
Proposals are due Feb. 18 .
Click to view the RFP.
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