By Greg Hazley
The Canadian Tourism Commission issued an RFP on Feb. 10 for PR and media relations services to market the commission and its “corporate brand” regionally, nationally and globally.
The commission, a public-private entity set up in 1995, says it has an “ambitious” corporate branding strategy in place for 2011 and the selected firm will support that with services like media relations, lining up speaking engagements, promotions and stakeholder relations.
Proposals are due Mar 3. The commission is planning a one-year contract with two option years.
The country markets tourism to nine key markets, including the U.S., U.K., France, Germany, China, Japan, Australia, South Korea and Mexico.
Firms must register at the Merx.com procurement portal to download the RFP at this link.
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