By Greg Hazley
Connecture, which markets distribution technology and services to health insurers, is on the hunt for a PR agency of record with an RFP process this month.
"We are looking at a select group of firms who specialize in the health insurance industry," said Megan Riddle, lead marketing specialist for Connecture who is overseeing the search.
The 10-year-old sees itself as uniquely positioned to capitalize on last year’s passage of the federal healthcare reform. Connecture’s software automates the health insurance sales process for carriers, helps state governments offer coverage, and assists insurance brokers to sell individual policies.
The company wants a PR agency that can show a track record in healthcare technology campaign planning and execution, according to the RFP, which says the company is “open to recommendations” regarding a budget.
Connecture hopes to select an AOR by March.
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