By Kevin McCauley
Omnicom today reported a 7.4 percent rise in fourth-quarter net to $246.5M on a 9.8 percent jump in revenues to $3.6B.
Full-year profit rose 4.4% to $827.7M on a seven percent jump in revenues to $12.5B.
OMC’s Fleishman-Hillard, Ketchum, Brodeur Partners, Kreab Gavin Anderson and Porter Novelli-led PR group showed a 7.9 percent revenue rise in the quarter to $299M. It was up 6.5 percent to $1.1B for the full-year.
Food & Beverage accounted for 16 percent of revenues last year. That category was followed by pharmaceutical/healthcare (13 percent), technology (11 percent) consumer products (11 percent) and automotive (10 percent).
CEO John Wren spent $184M for acquisitions in '10. Fourth-quarter pick-ups included Ketchum’s purchase of a controlling interest in Greater China and acquisition of Maslov PR in Russia, The Modellers (Salt Lake City-based analytics and design operation), Nancy Bailey & Assocs. (Atlanta-based licensing firm), Art Meets Commerce (New York City new media agency with a theatre specialty), Excerpta Medica (medical communications), Core (branding), and DDB’s buyout of a controlling interest in Colombia.
Omnicom ended the year with 65,500 staffers, up from 63,000 at Dec. 31, 2009. Its stock hit a 52-week high of $50 today, but is currently trading at $48.42. Yesterday, OMC added a nickel to its 20-cent quarterly dividend.
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