By Greg Hazley
Sabarra |
Former top Lifetime TV corporate communications exec Josh Sabarra has set up Breaking News PR, a Beverly Hills-based firm focused on entertainment personalities, film studios and other media entities.
Sabarra has recently been executive-producing the cable TV movie “Nancy Grace’s The Eleventh Victim.” Grace is a start-up client of Sabarra’s.
He is a PR veteran of the L.A. studio scene. Before a year-long stint as senior VP at Lifetime Networks that ended amid a large layoff at the company in late 2009, he was senior VP, marketing communications and publicity, for New Line Home Entertainment (“Wedding Crashers”) and VP of media relations for Miramax Films (“Kill Bill,” “Cold Mountain”).
Earlier, he directed national publicity for Warner Bros. Home Entertainment and started out in publicity at Buena Vista (Disney).
He said the new firm will also have a New York presence and handle services from publicity and communications to social media, event planning and creative marketing.
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