By Kevin McCauley
The International Reading Association, which bills itself as the world’s leading organization of literacy professionals, has issued an RFP for PR and corporate communications services.
The Newark, Del.-based group runs www.reading.org. It has more than 70K members who teach reading to learners of all ages. About 90 percent of members are school or university-based. Others work in psychology, speech pathology, publishing, government and non-profit organizations.
More than 5,000 institutions subscribe to IRA publications, such as The Reading Teacher, Journal of Adolescent & Adult Literacy and Reading Research Quarterly.
The IRA is currently engaged in a transitional plan that created a new professional development unit and a strategic communications component.
The strategic communications plan calls for lining up external PR expertise to enhance the group’s reputation as a literacy education leader, create a speakers bureau and pitch IRA leadership to TV morning shows and evening news programs.
The IRA board has approved a $15.6M operating budget for 2010-2011.
Responders to the RFP face a March deadline. Proposals go to Dan Mangan (dmangan [at] reading.org).
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