By Greg Hazley
The University of Utah, looking to raise its national and global profile through the media, is on the hunt for a media relations firm with an open RFP process through March 24.
The 160-year-old, Salt Lake City-based university wants an agency that will work with its PR staff to showcase “the quality of its teaching, research services, and commercialization activities in national and international media,” according to a copy of the RPF.
Key to the effort will be story placement, so U of U wants experience in development a strategic media relations campaign, as well as national and international contacts, and a track record in media events and press conferences.
Undergraduate enrollment in 2010 was 23,371, along with 7,448 graduate students for its 1,500-plus-acre campus. It houses the Beehive State’s only medical school, as well as a law school, and its athletics programs (the Utes) compete in NCAA Division I.
The school, founded 42 years before Utah achieved statehood, is planning a contract from award through December with two option years.
Alumni include politico Karl Rove, JetBlue founder David Neeleman, and pro basketball player Keith Van Horn.
Download the RFP (PDF).
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