By Greg Hazley
Bite Communications said it will open an India office in New Delhi on March 1 with two more outposts planned for the country in the short term.
Bite, part of Next Fifteen Communications, said the new office will handle work for HP’s corporate innovation and sustainability unit, Intercontinental Hotels Group, the Richard Ivey School of Business, Siemens PLM Software, and SWIFT.
“The communications landscape in India is unique, yet fundamental changes are at work,” said Bite CEO Clive Armitage.
Pranav Kumar, VP and country head for Gutenberg Communications, is joining Bite to lead the outpost, the agency’s first in India. She was previously at Sapient Corp. and Genesis Burson-Marsteller.
Bite said it will open offices in Bangalore and Mumbai in the coming months as part of a continued roll-out in the Asia Pacific region, seen as a key region for growth throughout the PR sector. Bit has five offices there, three in China and outposts in Singapore and Sydney.
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