By Greg Hazley
California’s Travel and Tourism Commission is on the hunt for a public affairs firm to build the group’s "corporate brand" and promote public awareness of the Golden State’s travel and tourism sector.
The commission kicked off an RFP process on December 22 for a $100K pact asking agencies to respond with an intent to bid by Dec. 29. Proposals are due Feb. 2.
The work will target key decision makers as well as the public, in addition to burnishing the image of the commission and tourism sector among destination marketers, media and elected officials.
Development Counsellors International is the commission’s consumer PR firm on a $300K a year contract through 2012. Sapient handles interactive and MeringCarson is ad agency of record. More than a dozen agencies work overseas for the CTTC.
RFP and other documents are here.
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