By Greg Hazley
The Constitution State has opened an RFP process for an agency to develop a two-year “counter-marketing” and media campaign to cut youth smoking in Connecticut, where one in four middle and high school students use tobacco.
The push will be aimed statewide and at the local level focused on youth ages 12-17 and young adults, 18-24 years old. That latter demographic has the highest smoking rate in the state, although Connecticut overall is below the national average.
Cronin and Company is the incumbent under contract through 2011, but the state said the new RFP could either supplement the firm's work or build new initiatives.
Anticipated budget for the public service and social marketing campaign is $950,000 with a contract anticipated to run through April 30, 2013.
Proposals are due Feb. 24 but a letter of intent must be submitted by Feb. 1.
Download the RFP (PDF).
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