By Greg Hazley
Allison & Partners’ New York office has picked up AOR duties for B&G Foods, a publicly traded company that includes brands like Cream of Wheat, Ortega and Emeril’s, following a search.
There was no incumbent but ICR handles investor relations and corporate communications for B&G, which had 2009 revenue of $501M and is based in Parsippany, N.J.
Jordan Greenberg, VP of marketing for the company, said A&P will work to introduce its portfolio to new consumers and further engage existing ones through food and nutrition PR, media relations and social media.
A&P is part of MDC partners.
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