By Greg Hazley
FTI Consulting, the holding company for management consulting units including PR division FD, said it will convert all of its businesses to the FTI brand by November 2011.
The move will mark the demise of the FD name created in 2002, when Financial Dynamics executives bought the firm out from Cordiant Communications and renamed the business FD Morgen-Walke, later dropping the M-W.
FTI president and CEO Jack Dunn said in a statement that “one brand more powerfully represents the mission of our firm.”
The company will take a $25M charge in its fourth quarter 2010 earnings to retire and write off acquired trade names.
FTI has acquired 25 companies over the past five years, including the $260M acquisition of FD in 2006. It claims 3,600 employees in 26 countries across units like M&A and litigation consulting, strategic communications, and restructuring.
“Our one brand strategy represents the culmination of several years of thoughtful integration of these businesses,” said Dunn.
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