By Greg Hazley
Northwest Cherries, the promotional entity for sweet cherry growers in four western states, is looking to expand its PR reach overseas and has issued two RFPs for PR and marketing covering Australia and South America.
NC, formally known as the Washington State Fruit Commission, represents growers in Washington, Oregon, Utah and, its newest member in 2007, Montana.
The RFPs call for trade and market promotional efforts like reaching out to food editors, grocery chains, importers and other influential bodies on behalf of cherry growers. A presence at trade fairs, reports on market conditions and other tasks are included in the expected year-long contracts.
Proposals are due Feb. 15.
Click for RFPs.
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