By Greg Hazley
Marine Farms Vietnam, a subsidiary of a Norwegian aquaculture company, has tapped Newton, Mass.-based boutique firm Wanger Associates for a U.S. PR push supporting its farm-raised cobia.
MFV fish pens in Vietnam. |
Also known as ling, cobia grow fast and are popular table fare, but they are not predicable, schooling fish, so aquaculture is seen as key to building up a market.
Wanger, founded in 1985, is charged with building up MFV’s Vietnam-raised cobia to restaurants, grocery stores, caterers and consumers in the U.S. Scope of work includes social media, a new website, cooking demonstration videos, cultivating recipes developed by professional chefs and media relations, among other tasks.
Firm principal Barry Wanger told O’Dwyer’s that MFV’s head of new business development saw his name mentioned in a story about PR and the seafood industry and the account grew from there after a phone call.
MFV farms salmon in the U.K. and sea bass in Spain, in addition to its cobia operations in Vietnam and Belize. Nordic Group of Wakefield, Mass., is its North American distributor.
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