By Kevin McCauley
GSMA, global trade group for the mobile communications business, has tapped Weber Shandwick as agency of record.
WS president Andy Polansky says his firm is to "advance the mobile industry as it continues to transform the way people around the world work, live and play."
GSMA represents about 800 mobile operators and more than 200 software, equipment and headset makers, as well as media, Internet and entertainment companies.
The organization is gearing up for the Mobile World Congress slated for Barcelona Feb. 14-17. More than 50K people are expected to attend.
GSMA today announced that Barcelona, Milan, Munich and Paris have been short-listed in the competition for Mobile World Capital for the five-year period from 2013-17.
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