By Kevin McCauley
Ogilvy PR is supporting the "Ask Not" public service campaign that celebrates the 50th anniversary of the inauguration of John F. Kennedy.
The campaign from the John F. Kennedy Presidential Library and Museum encourages Americans to get involved in public service.
Jimmy Fallon is featured in "Ask Not" ads that urge viewers to refrain from getting caught up in consumerism and opt instead for community service.
In his "café" ad, Fallon said 50 years ago JFK said "ask not what your country can do for you." The actor wants viewers to stop getting caught up in the "dumb stuff." Ask not for a "bailout, spray tan, free music downloads, or blanket with sleeves" but rather "ask what you can do your country," says Fallon.
Ogilvy & Mather developed the pro-bono spots. The Ask50.org website was created by Kennedy’s son-in-law Edwin Schlossberg, principal at ESI.
Schlossberg and Ogilvy have been working for a year on the project.
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