By Greg Hazley
The Pan American Games have issued an RFP to hire an experienced sports PR agency for the run-up to the event in Toronto in 2015.
The expected contract will carry a mid to high six-figure budget for the Games, which includes competing countries from the Americas and are held every four years.
Organizers say the Toronto games will be “significantly larger” than the 2010 Vancouver Olympic Games drawing 10,000 athletes to compete in nearly 50 events.
The RFP calls for a PR agency with an established sports track record to develop a strategy for the 2015 Games.
Deadline for proposals is Feb. 17.
The 2011 Games are slated for Guadalajara, Mexico, in October.
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