By Greg Hazley
Bombardier Transportation, the Berlin-based rail equipment division of the Canadian conglomerate Bombardier, has revamped its communications with an eye on sustainability as high-speed rail and the China market are expected to boost demand for trains.
Under VP of comms. and public affairs Sharonn Christians, the company has divided its global PR apparatus into three regions – northern (North America, northern/central Europe); southern (Middle East, Africa, Latin America, southern Europe), and Asia-Pacific.
“Our new way of working allows us to communicate to maximum effect and strengthen our core message that now, more than ever, the climate is right for trains,” said Christians, repeating BT’s trademarked tagline.
Also in the revamp, Jessica Jung, a former HR hand at Sony Electronics’ European base in Berlin who recently managed BT’s graduate program and talent development, was appointed to the new post of head of CSR communications.
BT has also organized a content management team under Ford communications veteran Roger Bennett, who has headed internal communications at BT for the past year. The unit includes editorial content, web and social media, marketing and brand management, events and internal comms.
BT posted revenue of $2.5B for the first quarter of 2011, up from $2.3B for Q1 2010.
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