By Kevin McCauley
Discovery Bay Games, the Seattle-based company that produces game, apps and accessories for Apple’s iPad, has selected MWW Group as agency of record.
DBG is developer of Duo, the first integrated device for iPad. Duo makes it possible for multi-person games such as “Smithsonian Artifact or Fiction.” MWW is to position the client as the top brand of gaming “appcessories” for the Apple tablet.
Craig Olson, CEO of DBG, said it hired MWW for its “proven record of crafting communications programs that directly influence the bottom line.”
DBG becomes part of MWW’s consumer tech practice that includes Samsung, Nikon, Altec Lansing and Celestron.
With 2010 fees of $34.8M, MWW is O’Dwyer’s seventh largest independent PR firm. |