By Kevin McCauley
WPP is merging New York’s Robinson Lerer & Montgomery and London’s Finsbury Group to create RLM Finsbury, a move that creates a trans-Atlantic financial and corporate PR combination from two firms that have worked closely together over the years.
Walter Montgomery becomes CEO of RLM Finsbury, while Roland Rudd, co-founder of Finsbury, takes the chairman role.
Montgomery says the merger provides a “worldwide platform” to provide clients outcomes that “directly impact their performance and reputation.”
The new entity launches with 180 staffers in New York, London, Brussels, Dubai and Abu Dhabi. A Hong Kong office is slated to open during the third-quarter for greater Asian market coverage.
|