By Kevin McCauley
Rich Robbins, former director of social innovation at AT&T, has joined MWW Group as VP in its digital dialogue unit.
At the telecom giant, Robbins led social media strategy for its external affairs operation and served on the companywide digital leadership council. He did outreach to communities/events such as the New York Tech Meetup, SXSW Interactive, Netroots Nation and PopTech.
Robbins represented AT&T on the State Dept.’s 2009 technology delegation to Baghdad to help develop Iraq’s social media scene. That group included executives from YouTube, Twitter, WordPress, Google and Blue Sate Digital.
He also handled AT&T’s partnership with “Rock the Vote,” the group that encourages political participation of young Americans.
Jared Hendler oversees MWW’s social media activity.
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