By Greg Hazley
WCG, the San Francisco-based healthcare powerhouse, has recruited Craig Alperowitz for the group director slot in charge of developing PR strategies for clients in the consumer products/entertainment categories.
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The 18-year veteran joined WCG on July 11 and is experienced in PR, corporate visibility and issues management campaigns.
Most recently, Alperowitz was executive VP at Lippe Taylor responsible for its consumer /consumer health clients such as Nestle Brands, IKEA and David’s Bridal. Earlier, he was managing director at DeVries PR, working on E&J Gallo, Tropicana, Samuel Adams brewery, Procter & Gamble’s health/lifestyle unit, BankAmerica and NutriSystem.
In the entertainment sector, Alperowitz did publicity for Liam Neeson, Courteney Cox, Reese Witherspoon and represented films such as "Lord of the Rings," "Austin Powers 2" and "Rush Hour" while as Sony Pictures, and New Line Cinema.
At the legendary Niehaus Ryan Wong shop, Alperowitz represented Steve Jobs’ Pixar Animation Studios.
CEO Jim Weiss told O’Dwyer’s that Alperowitz’s hiring “further supplements a consumer/social media/new media capability we are building out as part of an overall strategy to diversify selectively and strategically in terms of the industries we serve and services and capabilities we offer and bring to our clients."
Said Weiss: "Hires like Craig not only help us to expand and diversify our client base, but also add expertise that our foundational healthcare clients are asking for and seeking more as their businesses and communications efforts evolve and adapt to the new media landscape."
WCG is No. 6 on O’Dwyer’s roster of independent firms. It posted $37M in 2010 fees income.
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