By Greg Hazley
MMG Mardiks has won a competitive pitch for a digital PR contract with the German National Tourist Office.
Photo: Leipzig Tourismus
und Marketing |
Seven firms pitched for the account after the U.S. branch of Germany’s tourism board, based in New York, issued an RFP in May (PDF) for an “online PR company” to support its American push through online and social venues.
Chuck Mardiks, managing director of MMGM, called the country a “dynamic destination” adding that it is “without a doubt" one of my personal favorite travel” locales.
The RFP called for an increase in the number of online articles about Germany as a travel destination, as well as implementation of social media tools and practices to engage North American journalists.
MMG Mardiks, which also handles tourism PR for Sarasota, Fla., and the state of Colorado, said a key focus of the German effort is the GNTO’s twitter account, @germanytourism.
Germany counted 60M international visitors last year.
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