By Kevin McCauley
Rich Licata, executive VP-corporate communications at Showtime Networks, is taking that newly created post at NBC Entertainment.
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Reporting to chairman Robert Greenblatt, Licata will serve as chief press officer and handle promotions for programming, talent and awards for the network and Universal Media Studios.
Licata joined Showtime in 2004. His credits include arranging publicity for shows such as "Nurse Jackie," "Weeds," "Californication," "The L Word" and "The Borgias."
He worked with Greenblatt at Fox Broadcasting, where he was senior VP/publicity and PR handling "The Simpsons," "Beverly Hills 90210" and "The X-Files," and at Showtime.
According to his statement, Greenblatt believes Licata has "the skills, the showmanship, and the passion to oversee the kind of strong and multi-faceted press and PR campaigns needed at NBC and UMS at this moment in time."
Licata was previously EVP, television and digital Media, at Rogers & Cowan.
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