By Kevin McCauley
Burson-Marsteller has launched a global energy practice to cash in on the projected 40 percent rise in demand for power, according to CEO Mark Penn.
In announcing the group, Penn noted that energy issues are “increasingly global, interconnected and complex” as evidenced by tragedies in the Gulf of Mexico and Japan.
He is targeting energy companies (oil, coal, wind, solar, hydro and bio), regulatory and associations in categories such as issues/crisis management, positioning, siting, coalition building, sustainability and corporate social responsibility.
The WPP has based the new group in Beijing. Key leaders of the operation include Bob Pickard, Doug Dew (Asia-Pacific), Mike Lake, Jim Cunningham, Beth Diamond (North America), Ramiro Prudencio (South America), Bill Royce, Roland Bilang (Europe) and Stephen Worsley (Middle East).
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