By Greg Hazley
Claudia Strauss, who founded and led MDC Partners' PR and promotions shop LIME, has been tapped as CEO of Grey's lifestyle and entertainment firm Alliance in New York.
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Strauss has been a managing partner of LIME parent Kirshenbaum Bond Senecal and Partners since 1999.
Her campaigns included the creation of a Meow Mix TV show on the Oxygen Network and consumer generated coupons for Lucky Brand Jeans, among other efforts for brands like Bic, Lexus and Wendy's.
Strauss said she'll focus on social, experiential, promotional marketing and branded content at the Grey unit, which counts the National Football League, 3M and Daffy's among its clients.
Grey is part of WPP.
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