By Greg Hazley
New York-based Sayles & Winnikoff Communications and Maggie Begley Communications of Los Angeles have struck an affiliation to work entertainment PR on both coasts.
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The firms, which are collaborating for Skechers Entertainment, Unicomm and Mobile Entertainment Summit, said they will pitch new projects, share services and combine resources while maintaining the two names.
Alan Winnikoff and Carina Sayles worked together at The Lippin Group before forming S&W in 2003. Their clients include Little Airplace Productions, Simon & Schuster and PBS Kids. Winnikoff is a veteran of Sony Music and IDG Books, while Sayles held posts at Walt Disney Studios, CBS Network and Goodman Media.
Begley, previously with Rogers & Cowan (SVP), Mahoney/Wasserman & Associates (EVP), and Warner Bros., opened MBC in 1992 and counts among clients Barnes & Noble, ExxonMobil Masterpiece Theatre, and the Irish Film Board.
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