By Kevin McCauley
Rishi Saha, who runs digital communications at 10 Downing Street and ran the online campaign that swept Britain’s Conservative Party to power, is joining Hill & Knowlton August 1.
Saha |
As regional director, Saha will be responsible for H&K’s digital game plan across Europe, Africa, Middle East and and south/central Asia. He is to be based in Dubai.
Sally Costerton, chairman Europe and AMEASCA, feels that Saha’s political and digital background brings a fresh perspective to the WPP unit.
“In increasingly democratized media environment presents fresh opportunities and challenges for brands and how they interact with publics,” said Costerton in a statement.
Saha reports to Costerton and Dave Robinson, CEO, AMEASCA. He’s expected to work closely with Andrew Bleeker, H&K’s worldwide digital practice chief and former media director for President Obama’s inaugural committee. |