By Kevin McCauley
Edelman has named Nancy Ruscheinski, U.S. president & COO, its chief innovation officer and global vice chair.
Ruscheinski |
The newly created innovation position is designed to spur development in the search, video, social and mobile sectors, explore “whitespace” opportunities to generate news streams of revenue via pilots and partnerships and foster a culture of bottom-up sourcing and sharing of ideas, according to Edelman’s announcement.
Ruscheinski, who takes the post July 1, is 24-year veteran of the No. 1 independent firm and a key driver of the launch of Edelman’s $80M digital practice, which has 450 staffers. She has counseled Kraft Foods, Wrigley, Burger King, Humana and SC Johnson.
She assumed the U.S. presidency post three years ago after helming Edelman’s Chicago office for seven. |