By Greg Hazley
LivingSocial, a major Groupon challenger in the deal-a-day online shopping realm, is bulking up its PR apparatus with the hire of a top corporate communications staffer after changing its PR agency this spring.
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Andrew Weinstein, VP of corporate communications at AOL in a nine-year stint through late 2007, has been tapped as senior communications director for Washington, D.C.-based LS. Weinstein has led Ridgeback Communications in the capital since his AOL days.
LS, which is reportedly considering a multibillion-dollar IPO, brought in Fleishman-Hillard in April to replace Atomic PR after a review. The company’s director of communciations, Maire Griffin, is an F-H alum.
Rival Groupon filed June 2 to go public with a valuation in the $30B range. The company hired Verisign alum Bradford Williams this month to lead global communications and brought in Brunswick Group to shore up its financial PR.
CNBC reported this week that an LS IPO could range from $10B-$15B as it heads toward $1B in revenue for 2011.
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