By Greg Hazley
Agency veteran and PR professor Larry Parnell has set up a Washington, D.C., area firm after spending the last few years building up the PR masters program at George Washington University.
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Parnell said he’ll handle strategy development and implementation, CSR and management training while developing a network of specialized PR practitioners.
Recent clients have included Discovery Communications and the Defense Information Security Agency.
Parnell said he’ll continue as an associate professor at GWU while taking clients. "Our students benefit because we can give practical, real life examples to support learning and our clients benefit from our classroom experiences and the interaction with our exceptional students and colleagues," he said.
Parnell’s resume touches every corner of PR – corporate, public sector, agency and academia. He was director of global PR at Ernst & Young, senior VP of corporate relations for Barrick Gold Corp. and VP for Hill & Knowlton Canada. Other roles were at Beacon Advisors, StevensGouldPincus, Ketchum, Gavin Andersen and MS&L Group.
Parnell started out in politics as a speechwriter for the mayor of Atlanta and press aide for Jimmy Carter’s presidential campaign, among other posts.
He can be reached at larryparnell [at] mac [dot] com or 571/223/3888.
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