By Kevin McCauley
Healthcare giant WCG has tapped Aaron Strout as social media group director to counsel clients and position the firm as a thought leader in the mobile and location based marketing arena.
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Strout, who is co-writing a book, "Location-Based Marketing for Dummies," will step up his speaking engagements, blogging and podcasting to build WCG’s presence in the social media mix.
Bob Pearson, chief technology and media officer at WCG, says Strout is part of a team responsible for "creating standards around social media and community and offering high-level customer strategy for the Fortune 1000."
Strout joins the San Francisco-based firm from Powered Inc., where he served as chief marketing officer for more than two years before it was acquired by Dachis Group late last year
Earlier, he was VP-social media at Mzinga, and director of online marketing at Fidelity Investments.
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