By Greg Hazley
The newly merged transit agency for northern California's East Bay region is reviewing its six-figure PR and media relations account with an open RFP this month.
The Alameda County Transportation Commission was formed last year with the merger of two major transportation agencies -- the Alameda County Transportation Authority and Alameda County Congestion Management Agency. The ACTC issued an RFP on March 1 covering work like media outreach and briefings, producing public information pieces and generally "ensuring effective, clear and comprehensive information is delivered through timely and innovative methods."
Development of a strategic communications plan for the commission is a key tenet of the scope of work, as is organizing at least 15 public meetings.
Berkeley-based Moore Iacofano Goltsman has recently handled communications for the two entities that now make up the ACTC. It has a $206K pact with the ACTIA and is winding down a $20K contract with ACCMA.
Alameda County counts about 1.5M residents, including the county seat of Oakland.
A mandatory pre-proposal meeting has been set for March 11 in Oakland. Deadline is March 22.
Download the RFP (PDF).
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