By Kevin McCauley
Jennifer Risi, co-founder of Weber Shandwick's global strategic media practice, joined Ogilvy PR Worldwide on March 1 as executive VP and chief of its 360 media influence operation.
She will tackle media relations, brand innovation and work with clients to develop impactful "content-rich" campaigns.
At Weber Shandwick, Risi counseled clients such as Siemens, Fresh Direct and MAC AIDS Fund and created its VoiceBoxx approach to line up speaking opportunities at venues spanning the globe.
Kate Cronin, Ogilvy's New York managing director, praised Risi's skills in creative problem-solving, CEO positioning and knowledge of the evolving media landscape.
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