By Greg Hazley
Agency vet Cynthia Gordon has plugged into the vacant VP/corporate affairs post at Nintendo of America ahead of a major product launch later this month.
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The recent VP at Boston-based 360 PR is slated to start March 14 based in Redwood City, Calif., ahead of Nintendo’s kick-off of the 3DS gaming system in the U.S. March 27.
Gordon previously ran PR and new media for Universal Studios as a VP and held in-house posts at Dunkin’ Brands (director/corporate comms.) and Togo’s. She also headed the Chrysler account at GolinHarris in Chicago.
At 360 PR, she headed digital and social media for the agency.
The VP/corporate affairs post had been vacant for more than a year following the exit of Denise Kaigler in November 2009 after a short stint. The last long-term VP in the post was Perrin Kaplan, who left in 2009 to form the marketing and PR shop Zebra Partners with other Nintendo vets in Seattle.
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