By Greg Hazley
The promotion and marketing entity for Louisiana seafood has released an RFP for communications strategy and advertising to fight negative public perception in the wake of last year’s Deep Water Horizon oil spill.
Seventy percent of the U.S. remains concerned about seafood safety and the Pelican State’s seafood industry has lost market share to other protein products while noting "the perception of our seafood is challenged, to say the least," according to the March 3 RFP from the The Louisiana Seafood Promotion and Marketing Board.
The board wants pitches for a $15M contract to develop a strategy at the local, national and global level, develop ads and educational materials, and handle social media, food sampling events and other PR tactics.
The overall goal is return buying behavior to “pre-spill conditions” while increasing its demand and value.
Proposals are due April 3.
Download a copy of the RFP (PDF).
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