By Kevin McCauley
Veteran communicators Paul Oestreicher and Bob Pearson have written the latest "must-have" books for any PR library.
Oestreicher, formerly of Hoffman-La Roche, Genaissance Pharmaceuticals, Sanofi-Synthelabo, Edelman Health, Hill & Knowlton and Zeno Group, has written "Camelot, Inc.: Leadership and Management Insights from King Arthur and the Round Table."
The book charts Arthur's evolution from clumsy youth, wise King to tired ruler. Oestreicher examines how Arthur’s successes/failures can be applied to today's business challenges.
The book is written for a broad audience of business leaders and is filled with quotes from various Arthurian legends.
Oestreicher views Camelot as a "great read while commuting or traveling" and a resource for training programs in business, entrepreneurship, human resources and PR.
Pearson, who is chief technology officer and media officer at WCG, wrote "Pre-Commerce: How Companies and Customers are Transforming Business Together." It explores how social media has upended the way customers make buying decisions, learn about a product and why choose and support a brand over competitors.
Pearson sees a world moving from e-commerce to pre-commerce. He notes that less than one percent of online time involves a transaction, while 99 percent of the time is spent in researching, and socializing about the product before the actual purchase.
"Companies that develop excellence in pre-commerce will be the ones to drive e-commerce success," notes Pearson.
Published by Jossey-Bass, Pre-Commerce is available March 15.
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