By Greg Hazley
Hilton Worldwide has tapped Edelman as a global AOR to handle PR and social media for several units of the company, following a review.
A Hilton Waldorf property. |
In a statement provided to O'Dwyer's, Paul Brown, president of global brands and commercial services, said: "Edelman was selected as the global agency of record by Hilton Worldwide to support the Hilton HHonors [reward program] and multi-brand public relations and social media initiatives, as well as the global agency of record to represent Hilton Worldwide's luxury brands Waldorf-Astoria Hotels & Resorts and
Conrad Hotels & Resorts."
Cohn & Wolfe previously handled the account but did not take part in the recent review.
Murphy O’Brien handles PR for the Hilton Hotels & Resorts brand.
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