By Kevin McCauley
Edelman has picked up the Brazilian tourism account ahead of that country promoting the FIFA World Cup in 2015 and the Olympics in 2016.
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Teamed with Brazil’s FSB, the No. 1 independent firm is to handle media relations, consumer engagement and issues management for the Brazilian tourism board, Embratur, during the next five years.
Embratur president Mario Moyses expects attendance at the premier sporting events are going to catapult Brazil into the top 10 list of international travel destinations by 2020.
The Edelman team is headed by Cathleen Johnson, practice leader of the travel and hospitality unit in Chicago, and Julie Bradler, deputy travel practice leader in New York.
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