By Greg Hazley
Canada’s Bay of Fundy, which is competing in a global contest to become one of the “7 Wonders of Nature,” is asking for proposals from PR agencies through its tourism committee through April 4 to boost its profile ahead of the November vote.
The Bay of Fundy will square off against natural locales like the Grand Canyon, Ireland’s Cliffs of Moher, the Galapagos Islands of Ecuador, and Tanzania’s Mount Kilamanjaro, among 23 other global sites in the competition, called New7 Wonders, started by Swiss filmmaker Bernard Weber and backed by the Swiss government.
Bay of Fundy Tourism has issued an RFP for an experienced PR firm “to provide extensive national media coverage and exposure” for the bay and its campaign to become one of the seven locales selected by global online voting. It wants a steady supply of news releases and ongoing media relations to keep the campaign front-and-center. The effort will support its social media agency, A Couple of Chicks.
Budget is capped at $100K through November.
The 28 sites were culled from 77 natural “wonders” by a panel led by former UNESCO director-general Federico Mayor.
The competition follows a 2007 effort by Weber that drew 100M votes to update the Seven Wonders of the Ancient World, but that contest was criticized in some circles and lost United Nations backing for its methodology.
Online voting runs through November 11 and the winner is expected to need around 20M votes.
Download the RFP (PDF).
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