By Kevin McCauley
Britain’s Huntsworth has acquired high-tech Atomic PR, the fastest growing independent firm on O’Dwyer’s Top 50 list, for $13.3M.
The price tag could hit up to $50M based on profit performance of the San Francisco-based firm through 2015.
Atomic CEO Andy Getsey says the deal with Huntsworth provides his firm the “scale and geographic reach” to provide the best service to clients.
The firm handles clients such as LinkedIn, Verizon, Intuit, Pioneer Electronics and NETGEAR. It becomes part of Grayling under the management of Getsey and James Hannon, chief digital officer and Atomic co-founder.
Previous to the deal, Atomic had a joint venture with Grayling. Atomic has offices in New York, Los Angeles and London. It registered a 46 percent surge in `10 fees to $11.1M.
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