By Kevin McCauley
R.R Donnelley & Sons has acquired Journalism Online, the venture established by Steve Brill, founder of American Lawyer/Court TV, and Gordon Crovitz, former publisher of the Wall Street Journal, to help publishers make money from their websites.
CEO Tom Quinlan expects Journalism Online’s Press+ tech platform will help customers of the printing giant to “develop multi-channel advertising and editorial strategies” in efforts to monetize their content.
According to JO, Press+ gives readers different ways to tap premium content including metered and mobile tablet access. Publishers can charge via daily/weekly passes, online bundles or monthly/annual subs.
Donnelly recorded $10B in 2010 revenues and earned $217M.
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